Cheyne Gallarde's profile

Corolla Crusaders Character Design and Car Wrap

Cheyne Gallarde
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The Corolla Crusaders
Character Design + Illustration / Client: Toyota Hawaii
To promote their new line of Corolla vehicles, I was hired to create a team of superheroes. The team was inspired by aspects of the new vehicle - speed, power, innovation and technology.
Advertising branding car wrap ILLUSTRATION marketing Packaging product design
To really drive the marketing home, a full car wrap was created. The fully illustration wrap conformed to the vehicle and expanded on the powers & showcased the characters in superhero comic book style. The fully-wrapped vehicle was showcased at Comic Con.
Advertising branding car wrap ILLUSTRATION marketing Packaging product design
It'sa me! Posing with the fully-wrapped vehicle.
Advertising branding car wrap ILLUSTRATION marketing Packaging product design
Car wrap layout shown at 1/10th scale. Everything was done in Vector for maximum scalability.
Advertising branding car wrap ILLUSTRATION marketing Packaging product design
Advertising branding car wrap ILLUSTRATION marketing Packaging product design
Advertising branding car wrap ILLUSTRATION marketing Packaging product design
Advertising branding car wrap ILLUSTRATION marketing Packaging product design
Limited edition swag were created for the Comic Con showcase. In addition to tote bags, a set of trading cards were created, which - when all lined up - would form a big image on the back.
Corolla Crusaders Character Design and Car Wrap
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Cheyne Gallarde's profile
Los Angeles, CA, USA

Corolla Crusaders Character Design and Car Wrap

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